Our work on individual actors recognises that the delivery of large-scale biodiversity renewal is dependent on public support. Through better understanding of individuals’ engagement with nature we will improve the effectiveness of the methods used by many environmental organisations to develop that public support.
We all have a personalised ecology i.e. a unique set of interactions with nature grounded by history and place. It is important to understand how personalised ecologies change throughout our lives, including as a result of biodiversity renewal or environmental changes. In addition, research has shown the positive effects of nature for human wellbeing including our emotions, attitudes and behaviour toward it, which in turn may shape positive behaviour towards biodiversity protection or renewal. Through partner case studies and research into how personalised ecologies are influenced we hope to understand better how these can shape more effective communications and solutions, based on public support for, and participation in, forward-looking biodiversity renewal activities.